SURVEY TO IMPROVE THE COMPANY’S MARKET POSITION
To develop your market position, you need to understand the company’s competitive situation in the market. What is the situation regarding the market as a whole, and how do the various products and services fare. Where are the main opportunities for growth?
OBJECTIVES OF THE COMPETITION SURVEY
Data on the competitive situation and the use of the services (market share).
Data on the activity of the competitors.
Competitors’ NPS recommendation index and the competitive situation in the field of customer experience.
IMPLEMENTATION OF DATA COLLECTION
All data collection methods are available to select the best possible collection method or combination of methods for the target group. Interview quotas are allocated to represent the target market.
CONTENT OF THE SURVEY
First, the selection preferences are established. Then, the businesses used and the main suppliers are determined. The content draws on ready-made question structures and batteries.
The reports present the company’s strengths and development needs in a clear manner. The management is provided with a summary containing the key results and conclusions of the survey. The results are reported by customer segments.
PROCESSING OF RESULTS AND DEVELOPMENT ACTIONS
Survey reports contain presentations and analyses of the results, as well as conclusions and further scrutiny of the key results. In the reports, the conclusions are processed so that the customer can easily make decisions on development actions based on the survey.