Customer needs survey
Many markets are currently undergoing significant changes, or the growth takes place in new markets. This survey assesses your competitiveness in new or changing markets by determining the need for new products and product portfolio development. The conclusions are processed so that the customer can easily make decisions on development actions based on the survey.
SURVEY TO SPEED UP DEVELOPMENT OF NEW SERVICES
Customer behaviour and market changes create opportunities for new services. The survey determines which new products can bring value to the customer. Customers are involved in the development process.
IMPLEMENTATION OF DATA COLLECTION
Interviews are conducted face-to-face or over the telephone. We recommend that the majority of interviews be conducted as personal in-depth interviews. This is the best way to involve the customers in the survey and get feedback.
CONTENT OF THE SURVEY
The survey does not set out to get new product and service ideas from the customers as such, but to determine any needs and opportunities to support their business. New services are then developed based on these new needs and opportunities.
PROCESSING OF RESULTS AND DEVELOPMENT ACTIONS
Survey reports contain presentations and analyses of the results, as well as conclusions and further scrutiny of the key results. In the reports, the conclusions are processed so that the customer can easily make decisions on development actions based on the survey.