CUSTOMER PANEL TO SPEED UP THE DEVELOPMENT
Customer panels provide an opportunity to get customer input during the different development stages. Panels can be used to source new demands and test new ideas.
OBJECTIVES OF A CUSTOMER PANEL
- Customer panels enable a dialogue with the customers.
- Customers feel that they are listened to, and part of the development process.
- Panels enable quick feedback on new ideas and concepts.
- Using a customer panel enables much faster surveys.
- The extensive background information collected on the panel members makes it easy to target surveys for different target groups.
ESTABLISHMENT AND MAINTENANCE OF PANELS
Customer panels are created as turnkey projects to the customer. Feelback Group takes care of the technical management and maintenance of the panel. We are responsible for the data register obligations and compliance thereof in accordance with the Personal Data Act. The panels are usually recruited by telephone or e-mail invitations.
IMPLEMENTATION OF CUSTOMER PANEL SURVEYS
Feelback Group takes care of the implementation of the panel surveys. We create the forms, send the queries and report the results. The customer has a single designated contact person at Feelback Group.