The aim of these surveys is to acquire information to support media and communications development
Readership surveys study the reader’s relationship with the printed and electronic magazine/media and the content these provide.
The survey is carried out as a questionnaire study sent to magazine subscribers/readers. Survey data is collected via telephone interviews or an Internet survey.
The reader survey focuses on aspects such as:
- receiving the magazine
- reading the magazine (number of readers)
- competitor assessment (key competitors and competing solutions)
- assessing the magazine (content, usefulness, outward appearance, extent and so on)
- effect on image
- closer assessment of the magazine’s individual articles
Media reach survey
Media reach surveys study the media reach of an advertising campaign or individual advert and their impact in their target group. In addition to traditional printed media, this survey can also be targeted to digital tools or surface advertising.
The survey is carried out as a questionnaire study sent to the advertising target group. Survey data is collected via telephone interviews or an Internet survey.
The media reach survey focuses on aspects such as:
- Did people notice the advertisement?
- What kinds of thoughts did it provoke in the target group?
- What was the attractiveness and effect of the advertising?